The stock of Webtoon Entertainment (WBTN) recently skyrocketed, boosted by the announcement of a strategic partnership with Disney to create a new digital platform hosting more than 35,000 comics from the worlds of Marvel, Star Wars, Pixar, and 20th Century Studios.
The difficult art of webtoonization
But behind this financial fireworks display lies another crucial factor: the painstaking work of webtoonization.
At Printoonize, we are proud to stand at the very heart of this transformation. Since the beginning of 2025, our dedicated teams have been adapting some of the most iconic Marvel and Star Wars titles into the vertical scroll format. This isn’t just resizing panels: it’s a true visual and narrative reinvention designed for mobile-first audiences and the global Webtoon generation.
Turning a breathtaking two-page comic spread into a seamless vertical reading experience requires craft and precision. It means rethinking pacing, reframing artwork, repositioning speech bubbles, and ensuring that the original impact of the scene not only survives but often feels even stronger in its new digital life.
The recent success of Webtoon on the stock market is therefore not only the result of a major strategic announcement. It’s also powered by the behind-the-scenes work of studios like Printoonize, who breathe new life into beloved stories by bringing them into the scroll format. And this is just the beginning.
Our Printoonize service is rapidly scaling up, with a growing team ready to webtoonize more and more high-profile Marvel series in the months ahead. This cultural and technological shift is underway, and we are proud to be among the pioneers shaping the future of comics.
Disney’s move into the Webtoon ecosystem isn’t just a new chapter for its franchises: it’s a signal that the vertical scroll format has become a global standard. In this transformation, the studios that know how to translate legacy content into vertical storytelling are already leading the charge. At Printoonize, we’re not watching it happen, we’re building it.
Want to bring your stories into the new era of digital comics?
Contact us today and discover how Printoonize can transform your content for the Webtoon generation.
